Orbitz Fruit Flavored Beverage

This ten ounce mystical beverage has brightly colored gelatin spheres that are suspended in fruity syrup. Although the taste has been highly criticized, the package design is, as the Clearly Canadian ad campaign once declared, “out-of-this-world.” Canadian Karacters Design Group’s award winning package design for Orbitz is clever and visually playful. The designers even placed some of the text upside-down, causing the consumer to turn the bottle over to read, while also activating the floating balls.