Orbitz Fruit Flavored Beverage
Manufacturer: Clearly Canadian
This ten ounce mystical beverage has brightly colored gelatin spheres that are suspended in fruity syrup. Although the taste has been highly criticized, the package design is, as the Clearly Canadian ad campaign once declared, “out-of-this-world.” Canadian Karacters Design Group’s award winning package design for Orbitz is clever and visually playful. The designers even placed some of the text upside-down, causing the consumer to turn the bottle over to read, while also activating the floating balls.
Karacters Design Group
Karacters Design Group is based Vancouver, Canada and for over 20 years, they have specialized in strategic and creative solutions across a variety of media including brand identity systems, corporate communications programs and environmental design.
“By combining analytical thinking, intuitive problem solving and that indefinable spark of creativity, we are able to create breakthrough communications that are compelling, fresh and inspired.”