Home hero’s sleek silhouette and contemporary palette blend into the interiors of most kitchens, so it’s more likely to be at arm’s reach in an emergency. It’s most essential features are also its most prominent: the safety pin and the trigger on the extinguisher’s handle. The simple three-step directions, positioned on the extinguisher to face the user, are impossible to miss.
Arnell Group is a branding, marketing, communications, and design firm founded by Peter Arnell in 1979. The New York–based company specializes in product and brand innovation, developing projects from initial concept to market introduction. Their client list includes Belvedere Vodka, Donna Karan/DKNY, Fila, Jose Cuervo International, Masterfoods/M&M’s, PepsiCo, Samsung, and Reebok/RBK. In 2006 the agency teamed up with The Home Depot to launch ORANGE WORKS, a partnership aimed at “creating innovative products that will embody high levels of functionality, next-generation technology, consumer appeal, style and design.” The Home Hero fire extinguisher was a result of this partnership, and it won the 2007 Industrial Designers Society of America IDEA Gold Award in the consumer products category. The firm closed its doors in 2013.